New Delhi, India – 23 September, 2013: Niswey recently got covered in Social Samosa’s ‘Agency Feature’ segment. In a very in-depth, interview style feature, Niswey was able to share their story-right from the early years, to the merger with Knowiz, and then to evolving into a full-scale digital marketing agency based in Delhi NCR.
Abhinav Sahai, COO, Niswey also focussed on the ‘why’ of the business. The current social media marketing landscape, especially the inflated social media budgets being quoted to clients, was something that didn’t sit right with him. And that’s why Niswey was founded, to bring in accountability and do some real, valuable work.
He also emphasized on the importance of being socially responsible on social media, and not given in to the trend-of-the-hour for the sake of likes and shares. “We will not use coarse language, demean any community or race, be sexist, or give in to mob behavior just because it’s online, or all we have to do is hit a Like button!”, reiterates Abhinav.
Besides this, the piece encapsulated some key tenets from Niswey’s work culture – owning up to mistakes made, keeping your content real and engaging, and the importance of understanding your audience.
About Niswey
Niswey is a digital marketing firm based in New Delhi, India. Niswey specializes in offering inbound marketing solutions, account based marketing, and content marketing services. Niswey has served clients across various industries. Among its key clients have been: Intel, Yahoo, Microsoft, SHEROES, Srijan Technologies, NIIT Technologies, Motherson Invenzen XLab, Airtel and others. The Niswey team comprises a diverse mix of professionals – trained as writers, graphics designers, engineers, UX specialists, inbound marketing specialists and more.
Niswey is a HubSpot (NYSE: HUBS) Silver partner, the leading inbound marketing tool as well as partners with Terminus, the leading ABM tool. For more information, please visit www.niswey.com
