Catching up on the future of #SEO with @TomShapiro #INBOUND17
— Rikke Marie Søegaard (@RikkeMSoegaard) September 26, 2017
So, what is it he said that left the audience so motivated?
He maintained that search is going to be one of the key factors that drive your entire marketing strategy. But what’s going to change is the way we search. From changing devices to the rise of contextualized searches based on device, location, and purchase history; IoT is going to have a huge impact on the future of SEO.
#ioT and #SEO how they will affect search? Think contextualised searches based on device, location…future is near #inbound17 @TomShapiro
— BusinessBrew (@BusinessBrewHQ) September 26, 2017
In the future, wherever you see a surface, you will see a touch screen. Tables, walls, car seats, taxi windows,. #INBOUND17 @TomShapiro
— Solomon McCown & (@solomonmccown) September 28, 2017
It's easier for ppl to talk + 20% searches done by voice, which will ⬆️ @TomShapiro insight on #SEO in 2020 #INBOUND17 pic.twitter.com/m2jO6Qfj9x
— Sam S. (@Samsmktg) September 28, 2017
Naturally, the way we are able to leverage Google search is also going to change. And that is when he talked about featured snippets and how they are changing the SEO game.
“Already, 34% of searches result in no clicks. Why? Because Google is already serving up their answers.” – @TomShapiro #SEOFacts #INBOUND17
— Daniel Berry (@electriclight41) September 26, 2017
Google is always on the lookout to improve the user experience. As such, it wants to rank sites and links that meet the users’ needs. Consequently, Google has started focusing on what happens after a user has clicked on a link. How soon do they exit? Do they move on to the second page of the search results?
So the post-click activity is fast becoming a big factor driving Google rankings.
The importance to work on CTR and post click: engagement is a ranking factor (how SEO will be in 2020) #inbound17 @TomShapiro #seo
— Bizen Digital Stories (@bizen_web) September 26, 2017
However, search is not going to be all about Google anymore. There’s going to be Amazon, Youtube, Bing and other platforms that people are increasingly turning to, to find what they need.
As always, someone was at hand to make a quick recap of the session with their neat note-taking skills!
My notes from @TomShapiro's #INBOUND17 session on #SEO factors to consider for 2020 and beyond: pic.twitter.com/95HxmcD4Ag
— Jonathan Michael (@JonathanMichael) September 27, 2017
There was definitely a lot to learn at this session. In fact, so much so that Tom had to do an encore.
Catch my encore session of "How to Completely Crush SEO in 2020" at #INBOUND17 tomorrow at 1pm! Hope to see you there! pic.twitter.com/5SxnbEyyMU
— Tom Shapiro (@TomShapiro) September 27, 2017
So, that was the quick recap of Tom Shapiro’s ‘How to Crush SEO in 2020’ session.
For more session recaps, sketches, and a lot more head on to our dedicated INBOUND17 page.
