Niswey is a Sponsor at MarTech Asia Summit 2021

November 16, 2021 by Simran Sakshi

#ETMarTechAsia virtual summit is being held on 17-18 November, 2021, and Niswey is a proud sponsor of the event. Niswey is excited to participate in The Economic Times' premier event to craft Asia’s MarTech story!

 

Abhinav Sahai, COO Niswey is a panelist at the event and will share his insights on "how marketing automation adds to stronger ROI" in the panel discussion on ‘Brands Leveraging Automation.’

 

Niswey's leap from being a digital marketing agency to becoming a martech company was inevitable, given that the company has a strong product and automation outlook. But it has taken a few years for Niswey to get here.

 

MarTech at Niswey

According to Suma EP, CEO Niswey, "It wasn’t until in 2018, when we launched the HubSpot WhatsApp Integration, that we started calling ourselves a MarTech company. We took a giant stride from being an agency delivering inbound and account based marketing services to having a SaaS product mindset. Today we have multiple apps in the HubSpot ecosystem.” 

By definition, MarTech is about utilizing tech solutions to market smarter. Therefore, Niswey has always been a martech agency, delivering marketing + technology solutions to clients, and following the automation-first mindset in its internal processes as well. 

Niswey has learnt from its experiments, deployments and failures and that makes its martech expertise all the more richer for clients. 

Here's more on the MarTech services we offer.

 

Sponsoring the MarTech Asia 2021 Summit

As a company that has been following the martech space for well over a decade, Niswey is aware of the opportunities it brings for brands in India and abroad. Marketers are recognizing its importance, and this shift is largely evident in the budget allocation for marketing technology even during the pandemic. 

 

“We are proud to sponsor the MarTech Asia 2021 virtual summit organized by the ETBrandEquity on 17-18 November, 2021. From discussing the challenges faced by today’s marketers to utilizing marketing automation to improve ROI, the event is well equipped with discussions that will throw light on some of these topics. We are honored to play a part in crafting Asia’s MarTech story.” said Abhinav Sahai, COO, Niswey.

Abhinav is also a panelist in a McKinsey-led panel discussion around 'Brands Leveraging Automation' along with business leaders from Vodafone, Maruti, Nissan, and Domino’s.

 

Earlier on November 15, Niswey also participated in a LinkedIn live chat around some of the most popular questions around MarTech. Here’s what Abhinav had to say about bringing a mindset shift in brands before embarking on their martech journey.

Mindset change - ETMarTechAsia-1

 

So if you are looking to start your MarTech journey, or learn more about the martech landscape, MarTech Asia 2021 summit on 17-18 November is a good place to be. Do drop in at Niswey's booth at the event and say Hello!! (You could also log in later for the session recordings.)

Or drop us a mail at business [at] niswey [dot] com.