After the first day of #INBOUND17 we were pretty excited for the first full day of the event.
It’s the first full day of #INBOUND17! Who’s ready? Our speakers are! Here’s who is taking the stage today: pic.twitter.com/X1S9kSqasL
— INBOUND (@INBOUND) September 26, 2017
And kicking it off in style was the Piera Gelardi INBOUND17 keynote. Piera happens to be the Executive Creative Director and co-founder of the award-winning digital media company, Refinery29. From her look to what she’s accomplished with Refinery29, it all screams creativity, so we were pretty excited for her keynote and turns out we were’t alone.
So excited for @pieraluisa keynote this am! #INBOUND2017 #courageouscreativity pic.twitter.com/GbeOm18ay3
— Refinery29 PR (@Refinery29PR) September 26, 2017
Have arrived at @INBOUND! Super excited for @pieraluisa’s keynote. Awesome atmosphere here.#INBOUND17 pic.twitter.com/rfZmpsaEs5
— James McKinven (@jmckinven) September 26, 2017
So excited to hear @pieraluisa!! @Refinery29 is a must read! #inbound17
— Heidi Schmidt (@missheidi) September 26, 2017
And then it finaly happened, the moment we’ve all been waiting for … yup, she made it to the main stage. Let the session commence!!
“This is my Beyonce moment.” – @pieraluisa #INBOUND17 pic.twitter.com/4gaNr2vOg8
— INBOUND (@INBOUND) September 26, 2017
When you are so freaking close to @pieraluisa 😍 gotta love #INBOUND17 pic.twitter.com/fgrJxynVWu
— Katherine A. Hayes (@KatherineAHayes) September 26, 2017
Before even going into her session, she introduced the notion of calling her office the “peach pit”. And every month she sits with “a bunch of different people, anyone from the company can sign up” and they discuss how to solve tough challenges and help each other come up with new ideas.
#INBOUND17 “At the Peach Pit we explore new ideas without any limitations” – @pieraluisa
— Kaylynne Hatch (@KaylynneHatch) September 26, 2017
I’m pretty certain that @pieraluisa is my spirit animal. The Peach Pit with rosé sounds like a magical place. #INBOUND17
— Roxanne McCool (@roxannejmccool) September 26, 2017
“We shake it out at the peach pit because play creates trust”
Play creates trust. @pieraluisa #INBOUND17
— Rachel Mann (@rachelizmann) September 26, 2017
“Shake it out with @pieraluisa!” @INBOUND #INBOUND17 @PHLHUG #phlhug #Day2 pic.twitter.com/YScbCT2AGp
— Elena W Gatens (@ElenaWGatens) September 26, 2017
Shakin’ it out this morning with @pieraluisa #INBOUND17 pic.twitter.com/1OgTMUrHps
— Éadaoin Murphy (@Eadaoin_Murphy) September 26, 2017
She then went on to describe how the media industry wasn’t catering properly to women. And she wanted to fix that with Refinery29 by “creating for a new generation of women”
#INBOUND17 “We didn’t like the media landscape. So we changed it. We wanted to create content for a new generation of women” – @pieraluisa
— Kaylynne Hatch (@KaylynneHatch) September 26, 2017
Women to feel, see, and be their power. @pieraluisa #INBOUND17 pic.twitter.com/oHFdByzzm0
— Brittney @ INBOUND (@BBorowicz) September 26, 2017
“Be a catalyst for women to feel, see and claim their power.” @pieraluisa #INBOUND17
— Jessie-Lee Nichols (@jhyphenl) September 26, 2017
“Our company’s mission is to be a catalyst for women—to seal and claim their power.” @pieraluisa #INBOUND17
— Rani Wise (@raniwise) September 26, 2017
Moving on, Piera then directed the audience through a simple exercise, to find internal strengths and be able to rely on these and turn them into “I am” statements so you can lean on these in times of need.
I am….what? @pieraluisa #INBOUND17 pic.twitter.com/Qmtgh5WXn7
— ccorniuk (@ccorniuk) September 26, 2017
The fun activity @pieraluisa walked us through. I am curious, I have perspective & I am optimistic. #INBOUND17 pic.twitter.com/2JLorL1VB9
— R Public Relations (@RPRBoston) September 26, 2017
“When we lean into our strengths we know who we are and what we value.” @pieraluisa #INBOUND17
— Jennifer Murray (@murrayejennifer) September 26, 2017
After sharing some of her past work experiences and how she used to deal with them, she then went on to share a few pointers on what she learned.
If it doesn’t fit, tailor it to fit better. Bring your strengths into new and unfamiliar territory. @pieraluisa #INBOUND17
— Brittney @ INBOUND (@BBorowicz) September 26, 2017
Amazing advice @INBOUND with @pieraluisa #inbound17 pic.twitter.com/V3JKQX9kEJ
— Crystal Childs (@CrystalJChilds) September 26, 2017
“Create the Conditions for Creativity” #INBOUND17 @pieraluisa pic.twitter.com/bd5csJYa0X
— NR Media Group (@NRMediaGroup) September 26, 2017
“The number one way to get my creativity moving is to bring someone I trust into the room and share ideas.” – @pieraluisa #INBOUND17
— Clayton Dorris (@cedorris) September 26, 2017
“Friction creates sparks”. And with their “No Apologies” collection of images they sure created some friction. But as she goes on to explain, it was that friction which made them recognizable from other brands. Their images were immediately identifiable and caught fire on social media because women could relate to these far more than the stock images being used in the industry.
Take this moment of friction and let’s do something with it. @pieraluisa #INBOUND17 pic.twitter.com/n29rcV3gIh
— Brittney @ INBOUND (@BBorowicz) September 26, 2017
“We don’t think women should have to apologize for who they are or what they look like.” @pieraluisa of @refinery29 #INBOUND17 pic.twitter.com/yRjX0dAJrw
— INBOUND (@INBOUND) September 26, 2017
@pieraluisa reminds us all that friction creates sparks. Embrace the uncomfortable. #INBOUND17 pic.twitter.com/UvL3MP2cVZ
— Spencer Barrett (@spencerbarrett) September 26, 2017
Alas, all that’s good must come to an end. Piera rounded out her keynote by encouraging “Courageous Creativity”, because creativity is contagious and
“when you are courageously creative it creates more courageous creativity in the world.”
1. Be the most you. 💁2. Friction creates sparks.⚡️3. Create the conditions for creativity.🎨 –@pieraluisa #INBOUND17 pic.twitter.com/LYRizE5Eik
— INBOUND (@INBOUND) September 26, 2017
And to cap it all off, a photo shoot.
@pieraluisa feeling the photoshoot vibes at @HubSpot #INBOUND17 💃🏻💃🏻💃🏻 Work it! pic.twitter.com/dZMhT3BJVU
— Meagan (@meagantaylr) September 27, 2017
You can watch the full keynote here:
Well that’s all from Piera Gelardi’s keynote at INBOUND17. If you would like to check out our entire coverage of INBOUND17, including the other keynotes and sessions, do check out our INBOUND17 page.
