— Rikke Marie Søegaard (@RikkeMSoegaard) September 26, 2017
So, what is it he said that left the audience so motivated?
He maintained that search is going to be one of the key factors that drive your entire marketing strategy. But what’s going to change is the way we search. From changing devices to the rise of contextualized searches based on device, location, and purchase history; IoT is going to have a huge impact on the future of SEO.
— BusinessBrew (@BusinessBrewHQ) September 26, 2017
— Solomon McCown & (@solomonmccown) September 28, 2017
— Sam S. (@Samsmktg) September 28, 2017
Naturally, the way we are able to leverage Google search is also going to change. And that is when he talked about featured snippets and how they are changing the SEO game.
— Daniel Berry (@electriclight41) September 26, 2017
Google is always on the lookout to improve the user experience. As such, it wants to rank sites and links that meet the users’ needs. Consequently, Google has started focusing on what happens after a user has clicked on a link. How soon do they exit? Do they move on to the second page of the search results?
So the post-click activity is fast becoming a big factor driving Google rankings.
— Bizen Digital Stories (@bizen_web) September 26, 2017
However, search is not going to be all about Google anymore. There’s going to be Amazon, Youtube, Bing and other platforms that people are increasingly turning to, to find what they need.
As always, someone was at hand to make a quick recap of the session with their neat note-taking skills!
— Jonathan Michael (@JonathanMichael) September 27, 2017
There was definitely a lot to learn at this session. In fact, so much so that Tom had to do an encore.
— Tom Shapiro (@TomShapiro) September 27, 2017
So, that was the quick recap of Tom Shapiro’s ‘How to Crush SEO in 2020’ session.
For more session recaps, sketches, and a lot more head on to our dedicated INBOUND17 page.