Suma EP, Author at Inbound Marketing Agency | Digital Marketing Services

Suma E P / CEO
Learner of stuff, believer in the power of an individual, a team, and of course content marketing. Loves the B2B space, especially IT. Intrigued by the way traditional media business is being redefined by the online onslaught. Inspired by youngsters who use social media fearlessly. Compulsive reader, ghost blogger, spiritual seeker, cartoons-watcher, happy mother. Holds an unused professional degree in architecture. Over 19 years of work behind her, nine years of that in trep-town.

July 13, 2018 account based marketing advertisingBlog
B2B Sales Pipeline: How to Add New Accounts
By Suma EP

B2B sales pipelines are more about accounts than leads. Now, if you have to add new accounts to your sales pipeline, you put your Inside Sales team on the job and let them do their magic. But with digital in play, you now have more ways to do this, and while you’re at it, get more targeted and engaged accounts into the pipeline. Let’s say you have to get more deals in a specific industry vertical. Brief your Inside Sales to build the new database. Great. Let’s look at what else you have in hand. The monthly newsletter that has…
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July 11, 2018 account based marketing servicesBlog
Sales Enablement: Account Profiling, New Accounts and Nurturing
By Suma EP

Your sales need to close bigger, better, juicier accounts. How do you enable them? By asking your digital marketing team to work up some magic. Here’s how our team is helping our clients in sales enablement. Account Profiling If you have a list of named accounts you want to focus on, it is not enough to simply to assign it various sales people on your CRM. Yes, they know what they are selling, and who they are selling to. But let’s save them some time, in fact a lot of time and give them a comprehensive document on the account. With…
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January 1, 2018 Blog
Content Strategy: Indian Health Insurance Marketing
By Suma EP

Ideas and opportunities for health insurance marketing in India, by leveraging content strategy to influence the new age digital buyer.
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October 10, 2017 BlogINBOUND 2017
INBOUND17 : What CMOs Need to Know
By Suma EP

A roundup of INBOUND17 looking at what the event had in store for CMOs to learn and apply in their companies.
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September 13, 2017 BlogInbound Marketing
How Much Does Inbound Marketing Cost?
By Suma EP

To calculate your total inbound marketing cost, consider the costs of setup (Website, content, design), for the marketing tools, the team and your own time.
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November 9, 2016 BlogINBOUND 2016
Gary Vaynerchuk’s INBOUND16 Keynote
By Suma EP

The keynote by Gary Vaynerchuk, entrepreneur and venture capitalist, will go down in INBOUND history as the most profane one ever, but, hell, no one was complaining.
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October 3, 2016 BlogDigital Marketing
Niswey’s Digital Audit Stories #2: A 100-year-old Offline Business Figures Out Its Online Roadmap
By Suma EP

Niswey performs digital audit for a 100-year-old offline corporation & crafts their online marketing strategy, while working within technical limitations.
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September 25, 2016 Blog
BBC Capital Features Niswey’s Flat Organizational Structure
By Suma EP

Earlier this month, Niswey was featured on BBC Capital on a feature story about flat organizations. We have a flat organizational structure, and that’s why they reached out. How did that come about? Here’s the backstory.
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September 22, 2016 Blog
Niswey’s Digital Audit Stories #1: An Online Product Idea Doesn’t Go Far Without Online Marketing
By Suma EP

First in a series of stories revealed during digital audits by Niswey. We start with an online product company.
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August 31, 2016 Account Based MarketingBlog
ABM Success: Aligning Sales and Marketing Teams
By Suma EP

How do you ensure ABM success? The first step is to get sales and marketing teams to be on the same page, with goals, messaging, technology and intent.
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