Learner of stuff, believer in the power of an individual, a team, and of course content marketing. Loves the B2B space, especially IT. Intrigued by the way traditional media business is being redefined by the online onslaught. Inspired by youngsters who use social media fearlessly. Compulsive reader, ghost blogger, spiritual seeker, cartoons-watcher, happy mother. Holds an unused professional degree in architecture. Over 19 years of work behind her, nine years of that in trep-town.
- January 1, 2018 Blog
We got a lead from one of the largest health insurers in India. They needed help with their content strategy to improve their health insurance marketing impact. It was a wild goose chase, as many marketing managers we meet, even the digital ones, have little idea of content strategy (“Our social media strategy has nothing to do with our website.”). But it did throw up very interesting things about the digital marketing approach of insurance companies in India. Insurance marketing in India has been a purely in-your-face, pushy exercise. And some feel-good ads on TV and radio. But largely it’s still…Read more