Blog, Digital Marketing, Marketing Automation 15 Dec 2020 Future of Marketing Technology: A Story of a Marketing Campaign in 2030Based on Martech 2030 Report by Scott Brinker, here’s a story on the future of marketing technology, and how it… Suma EP
Account Based Marketing, Blog 10 Dec 2020 Starting with B2B Account based Marketing? What’s your Positioning?Before you start with your B2B account based marketing programs, you need to figure out your business positioning. Here’s why… Suma EP
Account Based Marketing, Blog 10 Dec 2020 What You Can Learn from Early Stage Account-based Marketing ProgramsKey highlights from Demandbase’s 2020 ABM Market Research Study for businesses starting with account based marketing programs. Learn more. Suma EP
Blog, Digital Marketing, Hubspot, Marketing Automation 08 Dec 2020 Is the Martech Stacked in Your Favour?Earlier this year, like every year since 2011, Scott Brinker of chiefmartec.com published his annual martech supergraphic. The 2020 supergraphic… Suma EP
Account Based Marketing, Blog 30 Oct 2020 When is Account Based Marketing Not the Right Approach for You?Wondering if account based marketing approach is right for your business? Here’s a 6 point checklist to know when it… Suma EP
Blog, Digital Marketing 11 Feb 2020 3 Stats That Will Make You Reimagine Your B2B Brand Awareness CampaignAs per Institute of Practitioners of Advertising, 46:54 should be the budget split ration between b2b brand awareness campaign vs… Suma EP
Blog, Digital Marketing 10 Feb 2020 What IT Decision-makers Want: 2020 Marketing Plan for IT MarketersWake up call for IT marketers as you start planning your 2020 marketing strategy, what are the do’s and don’ts… Suma EP
Account Based Marketing, account based marketing advertising, Blog 22 Jan 2020 Account Based Marketing in HubSpot: New Features in Marketing Hub EnterpriseHubSpot announced ABM coming into Marketing Hub Enterprise 2020. A look at the new features of account based marketing hubspot… Suma EP
Account Based Marketing, account based marketing industry, Blog 17 Jun 2019 Assessing Your ABM Readiness: Are You a Match?Do you need ABM? Is your organization ready for it? Assess the ABM readiness of your organization through this checklist… Suma EP 2 Comments
Blog, Digital Marketing 15 May 2019 Letter to a Digital MarketerWe are looking for digital marketers to join us. And we have certain requirements, that’s why we are writing a… Suma EP No Comments
Blog 05 Apr 2019 MarTech 2019: Key TakeawaysWhat did we learn at MarTech? The Martech Landscape 2019, the second golden age of martech, growth of martech’s significance,… Suma EP No Comments
Account Based Marketing, account based marketing companies, Blog 21 Dec 2018 Setting ABM Benchmarks: Where Does Your Company Stand?ITSMA’s survey of ABM benchmarks study 2018 will give you valuable insights on ABM adoption within your organization. Suma EP No Comments
