Blog 11 Feb 2020 3 Stats That Will Make You Reimagine Your B2B Brand Awareness CampaignAs per Institute of Practitioners of Advertising, 46:54 should be the budget split ration between b2b brand awareness campaign vs… Suma EP
Blog 10 Feb 2020 What IT Decision-makers Want: 2020 Marketing Plan for IT MarketersWake up call for IT marketers as you start planning your 2020 marketing strategy, what are the do’s and don’ts… Suma EP
Blog 22 Jan 2020 Account Based Marketing in HubSpot: New Features in Marketing Hub EnterpriseHubSpot announced ABM coming into Marketing Hub Enterprise 2020. A look at the new features of account based marketing hubspot… Suma EP
Account Based Marketing, account based marketing advertising, Blog 17 Jun 2019 Assessing Your ABM Readiness: Are You a Match?Do you need ABM? Is your organization ready for it? Assess the ABM readiness of your organization through this checklist… Suma EP 2 Comments
Account Based Marketing, Blog, Digital Marketing, Inbound Marketing 15 May 2019 Letter to a Digital MarketerWe are looking for digital marketers to join us. And we have certain requirements, that’s why we are writing a… Suma EP No Comments
Blog, Martech 05 Apr 2019 MarTech 2019: Key TakeawaysWhat did we learn at MarTech? The Martech Landscape 2019, the second golden age of martech, growth of martech’s significance,… Suma EP No Comments
Account Based Marketing, account based marketing agencies, account based marketing companies, account based marketing industry, Blog 21 Dec 2018 Setting ABM Benchmarks: Where Does Your Company Stand?ITSMA’s survey of ABM benchmarks study 2018 will give you valuable insights on ABM adoption within your organization. Suma EP No Comments
Agency, Blog 28 Nov 2018 What We Learned About ICPs From the Early End of a Year-Long RetainerOur learning on the ideal customer profile: Pay attention to warning signs, stick to your defined ideal customer persona, and… Suma EP No Comments
Blog, INBOUND 2018 04 Sep 2018 INBOUND18 is On and We’re Excited!INBOUND 2018 is officially on, and we are brimming with excitement – about new products, people, and stories. Suma EP No Comments
#FLIPMYFUNNEL 2018, Blog 09 Aug 2018 #FlipMyFunnel: #CustomerCenteredCentricObsessedJill Rowley, Chief Growth Officer, Marketo spoke about being customer obsessed, about sales and marketing teams to go beyond being… Suma EP No Comments
#FLIPMYFUNNEL 2018, Blog 08 Aug 2018 #FlipMyFunnel: Account Based Success StoriesCraig Rosenberg of TOPO talks about account based success: Start aligning on the target list, develop authentic messaging, and use… Suma EP No Comments
#FLIPMYFUNNEL 2018, Blog 08 Aug 2018 #FlipMyFunnel: Tweets Tell the TaleA roundup of some of the must-see tweets from #FlipMyFunnel 2018, Boston. Suma EP No Comments
