Suma EP, Author at Inbound Marketing Agency | Digital Marketing Services

Suma E P / CEO
Learner of stuff, believer in the power of an individual, a team, and of course content marketing. Loves the B2B space, especially IT. Intrigued by the way traditional media business is being redefined by the online onslaught. Inspired by youngsters who use social media fearlessly. Compulsive reader, ghost blogger, spiritual seeker, cartoons-watcher, happy mother. Holds an unused professional degree in architecture. Over 19 years of work behind her, nine years of that in trep-town.

November 28, 2018 AgencyBlog

What We Learned About ICPs From the Early End of a Year-Long Retainer
By Suma EP

Our learning on the ideal customer profile: Pay attention to warning signs, stick to your defined ideal customer persona, and walk out if need be!
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September 4, 2018 BlogINBOUND 2018

INBOUND18 is On and We’re Excited!
By Suma EP

INBOUND 2018 is officially on, and we are brimming with excitement – about new products, people, and stories.
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August 9, 2018 #FLIPMYFUNNEL 2018Blog

#FlipMyFunnel: #CustomerCenteredCentricObsessed
By Suma EP

Jill Rowley, Chief Growth Officer, Marketo spoke about being customer obsessed, about sales and marketing teams to go beyond being aligned, and balancing science with sincerity in sales.
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August 8, 2018 #FLIPMYFUNNEL 2018Blog

#FlipMyFunnel: Account Based Success Stories
By Suma EP

Craig Rosenberg of TOPO talks about account based success: Start aligning on the target list, develop authentic messaging, and use account-centric metrics.
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August 8, 2018 #FLIPMYFUNNEL 2018Blog

#FlipMyFunnel: Tweets Tell the Tale
By Suma EP

A roundup of some of the must-see tweets from #FlipMyFunnel 2018, Boston.
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August 8, 2018 #FLIPMYFUNNEL 2018Blog

#FlipMyFunnel: Sangram Vajre on The Authenticity Curve
By Suma EP

#FlipMyFunnel kicks off its Humanizing B2B event at Boston with Sangram Vajre’s talk on The Authenticity Curve
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July 20, 2018 #FLIPMYFUNNEL 2018account based marketing servicesBlog

It’s an ABM Win; for Srijan and Us!
By Suma EP

It’s a tremendous win to have Srijan, our client, be nominated as an ABM Up and Comer, at the #FlipMyFunnel ABMies!
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July 13, 2018 account based marketing advertisingaccount based marketing companiesBlog

B2B Sales Pipeline: How to Add New Accounts
By Suma EP

B2B sales pipelines are more about accounts than leads. Now, if you have to add new accounts to your sales pipeline, you put your Inside Sales team on the job and let them do their magic. But with digital in play, you now have more ways to do this, and while you’re at it, get more targeted and engaged accounts into the pipeline. Let’s say you have to get more deals in a specific industry vertical. Brief your Inside Sales to build the new database. Great. Let’s look at what else you have in hand. The monthly newsletter that has…
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July 11, 2018 account based marketing servicesBlog

Sales Enablement: Account Profiling, New Accounts and Nurturing
By Suma EP

Your sales need to close bigger, better, juicier accounts. How do you enable them? By asking your digital marketing team to work up some magic. Here’s how our team is helping our clients in sales enablement. Account Profiling If you have a list of named accounts you want to focus on, it is not enough to simply to assign it various sales people on your CRM. Yes, they know what they are selling, and who they are selling to. But let’s save them some time, in fact a lot of time and give them a comprehensive document on the account. With…
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January 1, 2018 Blog

Content Strategy: Indian Health Insurance Marketing
By Suma EP

Ideas and opportunities for health insurance marketing in India, by leveraging content strategy to influence the new age digital buyer.
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